bh77 Privacy Policy
This Privacy Policy explains how bh77 collects, processes, stores, and protects personal data belonging to registered players and visitors in Bangladesh. Your privacy is a fundamental commitment at bh77, and every measure described here is designed to keep your information safe and under your control.
How bh77 Protects Your Personal Data
These six principles summarise bh77's core commitments to data privacy. The full policy below contains the complete legal detail governing each area.
Minimal Data Collection
bh77 collects only the personal data that is strictly necessary to operate your account, verify your identity, process payments, and comply with applicable legal obligations. We do not gather data for its own sake — every data point collected has a defined purpose.
Industry-Standard Security
All data transmitted between your device and the bh77 platform is encrypted using 256-bit SSL/TLS technology. Personal data stored on bh77 servers is protected with access controls, encrypted at rest, and subject to regular independent security reviews.
No Sale of Personal Data
bh77 does not sell, rent, or trade your personal information to any third party for marketing purposes. Your data is shared only with service providers who support the delivery of bh77 platform services — and only to the extent necessary for that purpose.
Your Data Rights
You have the right to access, correct, or request deletion of your personal data held by bh77 at any time. Requests can be submitted to [email protected] and will be acknowledged within 24 hours, with a substantive response provided within 5 business days.
Transparent Cookie Use
bh77 uses cookies strictly for session management, security, and platform performance. We do not use third-party advertising cookies or cross-site tracking technologies. You can review and manage cookie preferences at any time through your browser settings.
Defined Retention Periods
bh77 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, and in any case for no longer than required by applicable record-keeping obligations. After the retention period expires, data is securely and permanently deleted.
Introduction
This Privacy Policy ("Policy") sets out the basis on which bh77 ("the Company", "we", "us", "our") collects, processes, and stores personal data relating to individuals who access or use the bh77 platform at bh77.io ("Platform"), including registered players, prospective players, and visitors to the Platform.
bh77 is committed to protecting your privacy and processing your personal data in a manner that is transparent, fair, and consistent with good data governance practice. We recognise that privacy is a fundamental right, and we have designed our data practices to reflect that position.
This Policy should be read alongside the bh77 Terms and Conditions and Responsible Gaming Policy. By registering for an account or otherwise using the bh77 Platform, you acknowledge that you have read and understood this Policy.
Data Controller
bh77 acts as the data controller in respect of all personal data collected through the Platform. As data controller, bh77 determines the purposes and means by which personal data is processed. Where bh77 engages third-party service providers to process data on its behalf, those providers act as data processors and are bound by contractual obligations consistent with this Policy.
For all data-related enquiries, requests, and complaints, you may contact us at the address set out in Section 13 of this Policy.
Data We Collect
3.1 Registration Data
When you create a bh77 account, we collect the following personal data: your full legal name, date of birth, residential address (including city — e.g., Dhaka, Chittagong, Sylhet, Khulna, or Rajshahi), mobile telephone number, and email address. This information is required to open your account and is mandatory.
3.2 Identity Verification (KYC) Data
To comply with our Know Your Customer obligations and to verify that you meet the 21+ age requirement, we may request copies of: a government-issued photographic identification document (e.g., National Identity Card or passport), a document confirming your residential address (e.g., a utility bill or bank statement dated within the last three months), and proof of ownership of your registered payment method (e.g., a screenshot showing your mobile number is registered to your bKash, Nagad, or Rocket account).
3.3 Transaction Data
We collect records of all deposits and withdrawals processed through your account, including the amount in BDT (৳), the payment method used, the transaction timestamp (BST, UTC+6), and the transaction reference number. This data is retained for the period required by applicable financial record-keeping obligations.
3.4 Gameplay and Betting Data
We record all gameplay activity conducted through your bh77 account, including game sessions, bet placements, wager amounts, game outcomes, and session durations. This data is used to manage game integrity, settle bets accurately, investigate disputes, and support responsible gaming monitoring.
3.5 Technical and Device Data
When you access the bh77 Platform, our systems automatically collect certain technical data, including your IP address, browser type and version, device type, operating system, referring URL, pages visited, and session duration. This data is used for security, fraud prevention, and platform performance optimisation purposes.
3.6 Communications Data
When you contact our support team via email or live chat, we retain records of those communications, including the content of your messages, your contact details, and the date and time of the interaction. This data is used to resolve your enquiry, maintain a support history, and improve service quality.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Registration Data | Name, date of birth, address, email, mobile number | Account creation, identity verification |
| KYC Documents | NID copy, proof of address, payment method proof | Age and identity verification, fraud prevention |
| Transaction Data | Deposit/withdrawal amounts, payment method, timestamps | Payment processing, financial record-keeping |
| Gameplay Data | Game sessions, bets, outcomes, session length | Game integrity, dispute resolution, responsible gaming |
| Technical Data | IP address, device type, browser, session data | Security, fraud prevention, platform performance |
| Communications Data | Support emails, chat logs, timestamps | Enquiry resolution, service improvement |
How We Use Your Data
bh77 uses the personal data it collects for the following purposes:
- Account Management: To create, maintain, and administer your bh77 account, process your login credentials securely, and communicate account-related notices to you.
- Identity and Age Verification: To verify that you are who you say you are and that you are aged 21 or above, in compliance with our responsible gaming commitments and applicable legal obligations.
- Payment Processing: To process deposits made via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, Visa, and Mastercard, and to process withdrawal requests to your registered payment method.
- Game Delivery and Integrity: To deliver the games and betting markets available on the Platform, to record bet and game-round outcomes, and to investigate any disputes arising from gameplay.
- Fraud and Security Monitoring: To detect and prevent fraudulent activity, money laundering, collusion, bonus abuse, and other prohibited conduct, using automated and manual monitoring systems.
- Responsible Gaming: To monitor your betting patterns and session activity for indicators of problem gambling behaviour, and to action any self-exclusion, deposit limit, or cooling-off requests you submit.
- Customer Support: To respond to your enquiries, complaints, and account-related requests efficiently and accurately.
- Legal and Regulatory Compliance: To comply with applicable legal obligations, including record-keeping requirements, and to respond to lawful requests from competent authorities.
- Platform Improvement: To analyse aggregate, anonymised usage data to understand how players use the Platform and to improve its functionality, performance, and user experience.
- Direct Marketing: Where you have given explicit consent, to send you promotional offers, bonus notifications, and platform updates by email or in-platform notification. You may withdraw consent at any time by contacting [email protected].
Legal Basis for Processing
bh77 processes your personal data on the following legal bases:
- Contractual Necessity: Processing that is necessary for the performance of your account agreement with bh77 — including account creation, payment processing, game delivery, and customer support.
- Legal Obligation: Processing that is required for bh77 to comply with applicable legal and regulatory obligations — including KYC verification, financial record-keeping, and anti-money-laundering monitoring.
- Legitimate Interests: Processing that is necessary for bh77's legitimate business interests — including fraud prevention, security monitoring, platform improvement, and abuse detection — where those interests are not overridden by your rights and interests.
- Consent: Processing for direct marketing communications, where you have given clear and informed consent. You retain the right to withdraw consent at any time without affecting the lawfulness of prior processing.
Data Sharing and Disclosure
6.1 Service Providers
bh77 shares personal data with carefully selected third-party service providers who assist in the delivery of Platform services. These include: payment processors (bKash, Nagad, Rocket, Upay, and card payment networks), identity and age verification providers, game software suppliers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi), and cloud infrastructure and hosting partners. All such providers are contractually obligated to process data only on bh77's instructions and to maintain appropriate technical and organisational security measures.
6.2 Legal and Regulatory Disclosure
bh77 may disclose personal data to competent authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, or where disclosure is necessary to protect the safety of our players or the integrity of the Platform.
6.3 Business Transfers
In the event of a merger, acquisition, or transfer of all or part of bh77's business, personal data held by bh77 may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any material change in the identity of the data controller prior to the transfer taking effect.
6.4 No Sale of Data
bh77 does not sell, rent, barter, or otherwise transfer your personal data to third parties for their own marketing or commercial purposes. This commitment is absolute and applies regardless of the value of the data or the identity of the potential recipient.
Cookies and Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They allow the website to remember your preferences, maintain your session state, and collect certain technical information about how you interact with the site.
7.2 Cookies Used by bh77
bh77 uses the following categories of cookies on the Platform:
- Strictly Necessary Cookies: These cookies are essential for the Platform to function. They maintain your logged-in session, store your security token, and enable core platform features. These cookies cannot be disabled without preventing you from using the Platform.
- Performance Cookies: These cookies collect anonymised information about how visitors use the Platform — for example, which pages are visited most frequently — to help us improve Platform performance and user experience. No personally identifiable information is collected by these cookies.
- Functional Cookies: These cookies allow the Platform to remember choices you have made — such as your language preference and display settings — to provide a more personalised experience.
7.3 Cookies bh77 Does Not Use
bh77 does not use third-party advertising cookies, cross-site tracking pixels, or social media tracking technologies of any kind. You will not be tracked across other websites as a result of visiting bh77.io.
7.4 Managing Cookies
You can control and delete cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to and using the bh77 Platform. For information on managing cookies in your specific browser, consult your browser's help documentation.
Data Retention
bh77 retains personal data for the periods set out in the table below. After the relevant retention period has expired, data is securely and permanently deleted or anonymised so that it can no longer be associated with any individual.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and Registration Data | Duration of account + 5 years after closure | Legal obligation, dispute resolution |
| KYC Documents | Duration of account + 5 years after closure | Regulatory record-keeping requirements |
| Transaction Records | 7 years from transaction date | Financial record-keeping obligations |
| Gameplay and Betting Records | 5 years from the date of the relevant session | Dispute resolution, integrity monitoring |
| Technical and Device Data | 12 months from collection | Security monitoring and fraud prevention |
| Support Communications | 3 years from the date of the last interaction | Service quality and complaint management |
| Marketing Consent Records | Until consent is withdrawn + 2 years | Consent management and compliance |
Your Data Rights
As a registered player or visitor, you have the following rights in respect of your personal data held by bh77:
- Right of Access: You have the right to request a copy of the personal data bh77 holds about you, together with information about how it is being used. We will provide this information within 5 business days of receiving a valid request.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may update certain account details directly through the account management section of the Platform.
- Right to Erasure: You have the right to request deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent for marketing processing. Please note that this right is subject to legal retention obligations that may prevent immediate deletion of certain categories of data.
- Right to Restriction: You have the right to request that bh77 restrict processing of your personal data in certain circumstances, such as while a dispute about accuracy is being resolved.
- Right to Data Portability: Where processing is based on your consent or on a contract with you, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
- Right to Object: You have the right to object to processing based on bh77's legitimate interests. bh77 will cease such processing unless it can demonstrate compelling legitimate grounds that override your rights.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., direct marketing), you may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request — [Your Account Username]". We will acknowledge your request within 24 hours (BST) and provide a substantive response within 5 business days.
Security Measures
bh77 implements a layered security architecture designed to protect personal data against unauthorised access, disclosure, alteration, and destruction. Our key security measures include:
- Encryption in Transit: All data transmitted between your device and the bh77 Platform is encrypted using 256-bit SSL/TLS technology. This applies to all Platform traffic including account login, payment processing, and support communications.
- Encryption at Rest: Sensitive personal data and payment-related records stored on bh77 servers are encrypted at rest using industry-standard encryption algorithms.
- Access Controls: Access to personal data within bh77's systems is strictly limited to personnel with a demonstrated need to access it. All staff with data access are subject to confidentiality obligations and receive regular data protection training.
- Fraud Detection Systems: Automated monitoring systems analyse account activity, login patterns, and transaction behaviour in real time to detect and flag suspicious activity for investigation.
- Security Reviews: bh77 undergoes regular independent technical security reviews to identify and remediate vulnerabilities before they can be exploited.
- Secure Data Deletion: When personal data reaches the end of its retention period, it is securely deleted using methods that prevent reconstruction or recovery.
While bh77 takes all reasonable and practical steps to protect your personal data, no digital platform can guarantee absolute security against all possible threats. You are encouraged to use a strong, unique password for your bh77 account and to keep your login credentials confidential at all times.
Children's Privacy
The bh77 Platform is strictly intended for adults aged 21 and above. bh77 does not knowingly collect or process personal data relating to individuals under the age of 21. Registration by or on behalf of a person under the age of 21 is a material breach of bh77's Terms and Conditions and will result in immediate account closure and forfeiture of any account balance.
If bh77 becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted immediately. If you have reason to believe that a person under the age of 21 has registered an account on the bh77 Platform, please contact us immediately at [email protected]. bh77 takes the protection of young people very seriously and cooperates fully with any investigation into underage gambling.
Updates to This Policy
bh77 reviews this Privacy Policy periodically and may update it to reflect changes in our data processing practices, applicable legal requirements, or the services we offer. When a material change is made to this Policy, bh77 will notify registered players by email to the address registered to their account, and will display a prominent notice on the Platform, at least 7 days before the change takes effect.
The effective date at the top of this Policy will be updated each time a new version is published. Your continued use of the bh77 Platform after the effective date of an updated Policy constitutes your acceptance of the revised terms. If you do not accept the updated Policy, you may request account closure before the revised Policy takes effect and any remaining real-money balance will be returned to your registered payment method.
We encourage you to review this Policy periodically so that you remain informed about how bh77 is protecting your personal data. The current version of this Policy is always accessible at bh77.io/privacy-policy.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to bh77's processing of your personal data, please contact our data privacy team through the following channel:
- Email: [email protected] (plain text — not a clickable link)
- Subject Line for Data Requests: "Privacy Request — [Your Account Username]"
- Subject Line for Complaints: "Privacy Complaint — [Your Account Username]"
- Response Language: English
- Support Hours: 24 hours a day, 7 days a week, including Bangladesh public holidays
- Acknowledgement Time: Within 24 hours (BST)
- Substantive Response Time: Within 5 business days
bh77 treats all privacy enquiries with strict confidentiality. Our support staff will never ask you for your full password or for sensitive payment details in any communication. If you receive a communication purporting to be from bh77 that requests such information, please report it to [email protected] immediately as it may be a phishing attempt.
Questions About Your Privacy? We Are Here to Help
If you have any questions about how bh77 handles your personal data, our English-speaking support team is available 24/7. You can also explore our FAQ for quick answers, visit the bh77 Casino, or browse our cricket and slots offerings.